PRESS RELEASE

July 28th 2008

Rife Reigns Supreme at Royal Troon 
 

Vaughan rolls his Rife to Seniors Open victory in the company’s first All-Rife play-off 
 

On Sunday evening Bruce Vaughan rolled in a 20 ft putt at the first play off hole, using his Rife Antigua, to secure victory in the Senior Open. Vaughn’s win came at the expense of John Cook (Rife Cayman) the other combatant in the first ever ‘All Rife’ playoff. 
 

After collecting the winners cheque Vaughan commented, “Until you win, you're just another player. To me, it's all about winning and stuff.  The money's great, but you know, you only get a few of these. 
 

In total, Rife had 23 putters in play at the Senior Open including an astonishing 13 of the top 27 players, including Vaughn, Cook, Phil Blackmar (Aussie,) and Andy Bean (Cayman) who all finished inside the top 10. With no players being paid to use Rife, these stats further underline the potency of Rife’s technology and go some way to explaining why Rife is still the most played putter on the champions tour.  
 

Ian Waddicar, Rife’s UK and European distributor commented, “This is the 13th and most important Darrel Survey that Rife has won on the champions tour this year. It just shows that when the chips are down the experienced guys are turning to a putter they can trust.” 
 

Victories like this, and the unpaid endorsement of Rife’s ‘truest roll in golf’ by some of the most experienced players in the world continues to grow Rife’s reputation. With the word spreading across the tours and many of the worlds top players such as Justin Rose, Ian Poulter and KJ Choi, already having used Rife this year it won’t be long before Rife has another major winner under its belt.

About Rife

The secret to the company’s success lies in its various patented technologies including RollGrove™, the LieAline Custom Fitting System and a 4-point adjustable weighting system all of which are seen in the new Two Bar Hybrid.   
 

Rife Putters LLC is the true innovator behind horizontal grooved face putter technology, which has been patented by the company as RollGrove™ since 1997.  Precisely spaced milled grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll to create the truest "no skid" roll in golf no matter where you hit the ball on the putter face. 
 

The LieAline™ Fitting System teaches players to automatically set-up to every putt in the same, natural set-up position.  Using a very subtle vertical notch located on the back edge of the top line players can automatically tell whether the putter is set-up to suit their putting stroke.  If the player can see the entire white sight line then the putter is set-up perfectly, if not then you use the LieAline Bending tool to bend the hosel into the ideal position for you.  Once this has been done the player can benefit from a more consistent and repeatable stroke path every time by using the sight line. 
 

Adjustable Weighting allows players to apply different weight configurations to match speed of the greens.  It also increases stability and accuracy on off centre.  The 4 point stability weighting system, as seen in the putters using Two Bar technology, has stainless steel weight inserts in the heel and toe.  The additional rear weighting means the putter’s centre of mass is still driving through the ball as the putter face makes contact with the ball.  By dispersing weight to the four furthest points of the putter you have an extra large sweet spot, which provides your overall stroke with more stability and the face remains squarer through impact. 
 

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